DanCenter A/S, one of Denmark’s largest tourism companies and part of the @Leisure Group, has significant growth in demand and extends its portfolio with the acquisition of Admiral Strand Feriehuse.
DanCenter A/S has of January 1st 2018, purchased Admiral Strand Feriehuse, which has approx. 700 holiday homes on contract and local offices in Lønne, Henne, Fanø, Blåvand and Hune/Blokhus along the Danish North Sea coast.
The acquisition means that DanCenter A/S, under the umbrella of the three brands DanCenter, Danland and Admiral Strand, will be able to market approx. 8,200 holiday homes and apartments in Denmark. DanCenter A/S is the second largest vacation rental company in Denmark.
In a highly competitive market, where digitalization, distribution and internationalization are keywords, volume and selection make a decisive difference. Especially on the Danish North Sea coast, DanCenter A/S has been very successful and has been looking for the right supplement to the existing house portfolio.
Admiral Strand Feriehuse has approximately 700 holiday homes and will continue under their own name and as an independent company. There are no plans for closure of offices, as the physical presence of local offices is at the heart of both companies’ strategy to be close to both holidaymakers and homeowners.
Therefore, guests and house owners will not experience any differences, as it continues to be the same known faces and employees being at their service on a daily basis – thus it is a great pleasure that former owners, Jette and Jesper Selvejer, will continue working for the company.
Admiral Strand Feriehuse will benefit from DanCenter’s sales and distribution network in Germany, which is part of the overall group structure of @Leisure Vacation Rentals.